1939 Cartograph BERINGER BROTHERS Los Hermanos Vineyards GGIE California Wine

Description

1939
Cartograph
BERINGER BROTHERS INC
Los Hermanos Vineyards
GGIE
California Wine
DESCRIPTION:
1939
wine and brandy promotional brochure issued by Beringer Bros. for the
Golden Gate international Exposition
on Treasure Island, California; single sheet folded twice to form 6 panels, the three panels on the back form a Cartograph of Northern California wine country; it measures 4 by 9 inches closed; This Cartograph was produced by
Louis Roesch Co. Litho, San Francisco.
DATE:
Last Award received in 1938, map shows the
Golden Gate international Exposition
on Treasure Island and it is clearly their promotional for this Exposition 1939 – 1940 placing its production at 1939. Other later pamphlets by Beringer show Treasure Island but do not mention the Exposition.
CONDITION:
Very good plus
[SEE SCANS].
SECURITY:
ARGUS BOOKS
[or other wording] in
PINK
may have been super-imposed over the images for security and are not on the actual item.
HISTORY:
The
Golden Gate International Exposition (GGIE)
(1939 and 1940), held at San Francisco's
Treasure Island
, was a
World's Fair
celebrating, among other things, the city's two newly built bridges.
The San Francisco–Oakland Bay Bridge
opened in 1936 and the
Golden Gate Bridge in 1937
. The exposition opened from February 18, 1939, through October 29, 1939, and from May 25, 1940, through September 29, 1940.
TREASURE ISLAND
, a flat, geometrically-shaped, artificial island attached to
Yerba Buena Island
, was built for the Exposition near where the Oakland span and the San Francisco span of the Bay Bridge join. The dredging of Treasure Island started on February 11, 1936. 19,000,000 cu yds.’ of fill were required for the 385-acre (156 ha) site. Initial schedules called for the completion of dredging by the end of 1936.
Built by the federal government, Treasure Island was intended to serve as the municipal airport for San Francisco, an idea which had first been advanced in 1931. Air service would have included Pan American's transpacific flying boats, like the China Clipper. Due to wartime needs, it was taken over by the US Navy as Naval Station Treasure Island from 1941 to 1997.
CARTOGRAPH:
(i.e. pictorial maps) of which many were drawn for tourist boards or on behalf of business interests in original form are very collectable today. They'd depict a state or tourist destination using amusing drawings, some of which - as was common during that time - were stereotypes of local people or customs.
SHIPPING:
All paper items [broadsides, labels, pamphlets, brochures, photos, etc.] that are 1/4 of an inch thick or less are shipped between two double-walled pieces of cardboard [equal to 4 sheets of cardboard and are virtually impossible to bend] by USPS Media mail and at actual cost [unless other arrangements have been made with seller]. [UN – B2 - S1]